The Bee Legendary campaign was designed for the University of Baltimore's business school as a way to increase alumni engagement and donations. I worked with a group of three other design students to write and design the elements of this campaign. We chose to use cutouts of young men and women in business attire who represent UB's demographic, pairing the professional photos with a colorful array of hexagons in UB's vibrant color palette. The hexagons were a nod to the honeycomb pattern of a beehive, and a subtler nod to the idea of alumni being a part of the UB community -- or the UBeehive.
For this project, I designed a set of four postcards, a poster, a sell sheet and an event invitation. My partners worked on a brochure, swag and a website.
Poster:
