The Smith School hosted its first-ever MBA reunion in 2018, inviting six classes back to the school to network with fellow alumni and Smith faculty. Our alumni office needed materials to invite alumni to the reunion weekend and further brand the event upon their arrival. I designed a type treatment that is a nod to UMD's Circle M-- something all UMD alumni recognize with pride-- with a stylized red M with a faint turtle shell pattern. Throughout the campaign, I paired this type treatment with either a beautiful shot of the Circle M in bloom or with illustrated infographics.
The ad was the first piece I created for the campaign and was featured prominently on the back page of Smith's alumni magazine. From there, I designed:
- a banner to hang in our atrium welcoming the alumni back to campus
- six posters to be used as markers of when each specific class should meet up at the event
- a tablecloth overlay to brand the events of the reunion weekend
- a table tent encouraging alumni to stay involved with the Smith School
Magazine ad:
